These documents are some examples of my UX and usability writing, reporting, research and design experience. With my academic background in the field, as well as web design and writing for industry, I have a strong understanding of UX and usability principles and theory. I have experience working with a variety of UX and usability tools, including user surveys, persona creation, eye tracking, and A/B testing.
Top Skills:
Content Strategy • Information Architecture • Usability Testing • Technical Writing • Design Tools • Editing
Top Skills:
Content Strategy • Information Architecture • Usability Testing • Technical Writing • Design Tools • Editing
Blog Redesign
Revamping a basic Wordpress site for better usability
To recreate former blog WeAreChefs.com into a multichannel content marketing hub, I managed vendors, advertisers, and freelance writers with and a portion of a $600,000 budget. Previously, there was no cross-pollenation with the organization's two magazines. Additionally, the navigation of the site was confusing at best, with many articles uncategorized or wrongly so, making a frustrating experience for the user.
By updating with a fresh look, including magazine articles and CTAs and streamlining the site's menus, engagement rose to its highest performance ever with an average of 10,000 views per month, coinciding with an increase in key metrics: 110% increase in social media and email newsletter followers in the year following launch.
By updating with a fresh look, including magazine articles and CTAs and streamlining the site's menus, engagement rose to its highest performance ever with an average of 10,000 views per month, coinciding with an increase in key metrics: 110% increase in social media and email newsletter followers in the year following launch.
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Educational Site EvaluationUsability testing final report
This report details the testing and results of the study of the Department of English website.
I designed this report to resemble a magazine page layout in order to invite the end user to engage fully with the results. Information architecture was top-of-mind, so the report was developed with a clean-but-fun design which invites attention, minimizes repetitiveness and demonstrates expertise. Participant data, detailed methodology and consequent findings inform the majority of the report, along with recommendations for each result and mockups of our suggestions to improve the site's usability. |
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User Research PlanThis research plan outlines an initial plan of a study to evaluate the University of North Florida Department of English (DOE) website’s usability with two key audiences: faculty and graduate students.
User research techniques including surveys and interviews, as well as immediate user research, were expected to provide the majority of our data. Research questions, schedule and structure are outlined, as well as initial survey plans, resources and details on expected deliverables are also included. Testing evaluated the ease with which participants can navigate the website when attempting to find class descriptions, faculty bios, and club and event information. Data points such as adherence to the Three Click Rule and participant time on task, as well as whether the participants are able to complete the tasks, are planned to inform the findings and recommendations we make in the final report. |
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Personas & ScenariosThe faculty user segment was initially a large focus of our research. Two faculty personas were created from initial qualitative and quantitative data, including demographic information, work environment and lifestyle.
Likely scenarios that users who resemble these personas might encounter were also created. These scenarios were created to assist with envisioning the issues this key audience might face when using the UNF Department of English website. |
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